Death of the Cash Cow
Well it’s been a whirlwind of events over the past few days, with only 3 days after the FREEDOM post where everyone in the Middle East seem to basically have enough of their sh*tty existence and proceeded to get angry about it all, it looked like Mubarak was going to stay after one of the best long-winded speeches ever of simply saying “F**k you” to the idea of steeping down.
Then having finally looked out the window and seeing the scale of the discord against him, he ended up giving up and flew off back to Tracy Island. The crowd went wild of course.
But oh no, it appears that wasn’t enough too as they then continued to remain entrenched in Tahrir Square today and at first it appeared that they were staying simply to ensure that what was promised to them by the Military, was going to be delivered.
Turns out after digging deeper that ensuring that people followed through with their promises was only part of the whole story. It seems they were also remaining out to express their dismay at the ending of one of the biggest cash-cows in history that started an entire genre.
Yes, Guitar Hero has passed onto the great beyond, as having failed to earn $100 million in 5 minutes, Activison has pulled the plug and confirmed that no more content will be released beyond the current wave of content scheduled for release for the last game which was released; Guitar Hero: Warriors of Rock, which contained about two actual songs I’d heard of, and the rest could have been out of the bargain bin at a local garage.
It’s actually understandable to a large degree, the original makers themselves who started off Guitar Hero, who then wandered off to make the successful Rock Band series are also struggling as it appears we’ve all fallen out of love with the idea of pressing brightly coloured buttons on a fisher price guitar judging from the sales figures.
In many ways, Guitar Hero was one of the best examples of escapism and in addtion, what could be achieved with computer systems these days. So you have the musical talent of a wasp with flatulence? So what if you look like something which fell out of the sphinx’s nose? So what if the only gig you will ever do in your life is waiting on tables at some fat people’s wedding? For at least 3 seconds, the game allowed you to pretend you are a rock star, putting the likes of Jimmy Hendrix and that bloke from the Who to shame.
So why oh why has it all gone wrong in such a short space of time?
Well for one, there was a release of Gutter Hero every week or it appeared that way Activison went about things, having found that it was popular, have proceeded to exploit our need for musical masturbation with different plastic toys and endless streams of downloadable content in a militant fashion that a cynical sh*t like myself would start wondering how much money the music industry themselves were making from these too, after all, with all the baby deaths and terrorist attacks caused by music piracy, they had to subsidise their boats, planes and cheeseburgers some how.
The lack of change within the game may also explain why people have turned away. After all, why would you buy the new one if the only reason to do so is to get hold of new content, and they had covered that with DLC retail packs and the relevant store on the consoles. The overall experience of strumming away at the right time while singing badly has remained the same since the first Rock Band.
Also how many more f**king plastic things do we need anyway? Each new version ended up also being accompanied by a whole band set-up or in the case of the simply awful DJ hero, a big round thing that would be of better use as a coaster or hitting that bastard at work you hit so much over the head with.
Hell, let’s not forget that we’re in quite a bit of dire straits (financially, not musically) therefore people are choosing what they do with their money more carefully, after all instead of going to the upper market strip joint in Covent Garden for my eastern European pole dancing fun, I have to go to the porno pound shop down the road instead. We all have to make sacrifices. Of course gaming choices will also be made more carefully as well.
So perhaps like everything in life, everything must die, and therefore as a mark of respect, we will all stand with our controllers and push all the buttons randomly for a minute.
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