On Sunday, we postponed our diatribe about the Pope to bring you news that GOG.com had closed their doors. Today, it turns out it was all a big pile of marketing poo.

We now actually have a real life case of lies, treachery and deceit from a company who basically used the ever present tool of “word of mouth” to close their site and spread news to all on the internet who cared. Which as it turns out, included me.

Even though you could argue that taking the site down, denying current customers access to their games without warning was clearly a silly thing to do and “oh my god, how could they? I’ll boycott them forever, start a movement…” and all that rubbish, this actually proved to be a fairly effective marketing ploy, and given the talk it had generated around a number of the gaming sites out there, you can’t say it didn’t work.

For once, the marketing tw*ts who try writing with sticks, banging their heads on wallls, and require their food feeding via a plastic spoon, earned their money.